(1) Facing the challenge of foreign advanced technology
Compared with the world's leading lighting companies, domestic lighting companies still have a large gap in technological innovation capabilities. The foreign lighting industry is developing rapidly, and the high-end products produced have high added value of technology, and they have mastered the key core technologies. However, in my country's lighting enterprises, except for a few enterprises with relatively advanced core technologies, they also have cutting-edge technologies with international competitiveness. Less, its technology and technical level is still relatively backward. Foreign lighting companies have penetrated into the country, and domestic lighting companies will directly face competition from foreign lighting companies.
(2) Barriers to export trade
The rising technical barriers in the international market have brought a greater negative impact on China's lighting equipment exports. For example, two European Union directives on technical barriers to energy consumption - "Directive on Waste Electrical and Electronic Equipment" (WEEE Directive) and "Directive on Restricting the Use of Certain Hazardous Substances in Electrical and Electronic Equipment" (ROHS Directive) have been implemented successively . Another "Green Directive" passed in July 2005 - the directive on formulating the framework of environmental design requirements for energy-consuming products (EuP Directive), for the first time introduced the life cycle concept into the product design process. Once the product is found to exceed the standard, export enterprises Will face the EU's higher export trade barriers.